As Customer Success organizations mature, they’re increasingly expected to drive not just retention but measurable revenue impact. But the path to “commercializing” CS varies greatly - especially between tech-driven environments where AEs or AMs own expansion, and non-tech setups where CSMs carry quota. This session will bring together leaders from both worlds to explore how CS teams can meaningfully contribute to growth, whether or not they own the commercial motion directly. Our panelists will share insights on enabling CSMs with the right skills, mentoring for commercial acumen, defining key KPIs, structuring compensation, and enabling stronger alignment with sales. Join us for real-world case studies and actionable strategies to transform your CS team into a confident revenue driver. Expect an honest conversation on what works, what doesn’t, and how to build a success org that earns its seat at the revenue table - regardless of your product or team structure.